Wednesday, January 30, 2008
Creator of OBEY GIANT sticker campaign officially endorses Obama
I believe with great conviction that Barack Obama should be the next President. I have been paying close attention to him since the Democratic convention in 2004. I feel that he is more a statesman than a politician. He was against the war when it was an unpopular position (and Hillary was for the war at that time), Obama is for energy and environmental conservation. He is for healthcare reform. Check him out for yourself www.barackobama.com. Proceeds from this print go to produce prints for a large statewide poster campaign.
This graphic artist started a movement in the early 90's using he image of late wrestler, Andre The Giant where art students would plaster the walls of public buildings with posters of the image that also said OBEY GIANT.
In Shepherd Fairey's own words:
The OBEY sticker campaign can be explained as an experiment in Phenomenology. Heidegger describes Phenomenology as "the process of letting things manifest themselves." Phenomenology attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation.
The FIRST AIM OF PHENOMENOLOGY is to reawaken a sense of wonder about one's environment. The OBEY sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the product or motive is not obvious, frequent and novel encounters with the sticker provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. The sticker has no meaning but exists only to cause people to react, to contemplate and search for meaning in the sticker. Because OBEY has no actual meaning, the various reactions and interpretations of those who view it reflect their personality and the nature of their sensibilities.
Since then he has developed a HUGE underground following and whether you know it or not, you've seen his posters and stickers practically everywhere.